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With a dynamic and customer-centric team, coupled with a brand personality of being “Kind, Welcoming, Quick-witted, Excellent, Friendly, Enthusiastic and Eager”, the staff at NK Group are geared up to deliver the new Brand Promise “Nifty Hairworks, Keen Touch”.
With the increasingly sophisticated demands of customers and greater emphasis on fashion statement, NK Group recognizes that brands are powerful marketing assets. Building a strong brand for NK Group can serve as familiar beacons for our customers to make their consumption decisions much simpler. A strong brand gives NK Group a clear focus, develops deep customer loyalty, and lends a higher success probability in their upcoming expansion plan. Deploying our branding strategic initiatives, NK Group positions ourself to differentiate from the competition. Therein, we reformulated our mission – to be dedicated to deliver First Rate hairstyling performance and Warm hospitality for our customers.
Poised to be a
Reputable and Cosy hairstyling salon
that makes a nifty difference.
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Our Visions
In order to realize our vision to be reputable and cosy hair styling salon that makes a nifty difference, we believe that promising the superiority of hairstyling performance is just not adequate. NK Group is also committed to providing the total customer experience with the abundance of warmth. Hence, the final outcome is a branding proposition that builds on our strengths of Hair-styling Performance and Personalised Advice & Recommendation whilst delivering Warm Hospitality to build a strong reputation. With a dynamic and customer-centric team, coupled with a brand personality of being “Kind, Welcoming, Quick-witted, Excellent, Friendly, Enthusiastic and Eager” the staff at NK Group are geared up to deliver the new Brand Promise “Nifty Hairworks, Keen Touch” – a message that clearly conveys that NK Group will always provide warm hospitality wholeheartedly to make customers “feel at home”.
Our Values
Having to continuously drive the passion of all staff, the management of NK Group is instilling the following values as the culture for organization’s effectiveness and efficiency:
Nurturing
To support, learn and grow with our employees,
business partners and suppliers;
Innovative
To keep abreast of the latest trends so as to deliver fashion
forward and wearable hairstyles to our customers;
Fun-loving
To be passionate about our work and enjoy what we are doing;
Top-notch
To show top-notch professional hairstyling and service performance;
Youthful
To be enthusiastic, energetic and high spirited. |
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Our Mission
NK Group is dedicated to deliver
First Rate Hairstyling Performance
& Warm Hospitality
for her customers. |
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If the past were any indication for future success, NK Group, together with the vibrant and spirited workforce of dedicated professional, can brace together for many exciting and remarkable waves of success in the coming years. |
